Kenneth Fisher: Best-selling Author, Financial Columnist, Fisher Investments Executive Chairman

Kenneth Fisher is an investment manager, author, and financial thinker of this generation. In 2010, he was recognized as one of the top 30 most influential individuals in the investment industry over the last 30 years. In 2011, he was recognized by Investment Advisor magazines IA 25 list of the most influential people in the advisor community.1

His prestigious Forbes "Portfolio Strategy" column ran from 1984 to 2017, making Ken the longest continuously running columnist in the magazine’s history. He is also a regular contributor to multiple publications, including Germany’s Focus Money; Denmark’s leading business newspaper, Børsen; the Netherland’s largest newspaper, De Telegraaf; Switzerland’s leading business paper, Handelszeitung; Spain’s largest business website and newspaper, elEconomista; Italy’s third largest newspaper and number one business paper, Il Sole 24 Ore; France’s L’Opinion; Belgium’s La Libre; Austria’s Trend; Caixin—often referred to as the Bloomberg of China; the Hong Kong Economic Journal; Taiwan’s Business Weekly; South Korea’s largest business paper, Chosun Mint; and Japan’s Diamond Weekly.

Ken Fisher has written 11 books, including 4New York Times bestsellers, 2006's The Only Three Questions That Count (revised in 2012), 2008's The Ten Roads to Riches, 2009's How to Smell a Rat, 2010's Debunkery. His latest book is Beat The Crowd published in 2015. In 1984, his Super Stocks was that year’s best-selling stock market book. Others include 1987's The Wall Street Waltz and 1993's 100 Minds That Made the Market, both re-released by John Wiley & Sons in 2007. In addition to English, Ken Fisher's books have been translated into Chinese, German, Indonesian, Japanese, Korean, Portuguese, Romanian, and Thai, reaching of 3/4 of global GDP.2

Ken Fisher is the founder and Executive Chairman of Fisher Investments, an independent, fee-only investment adviser with $169 billion under management.3 Fisher Investments maintains four principal business units, Fisher Investments Institutional Group, Fisher Investments Private Client Group, Fisher Investments 401(k) Solutions Group and Fisher Investments International Group, which serve a global client base of diverse investors. The clients of Fisher Investments and its affiliates include over 150 large institutions and over 75,000 high net worth individuals.4 As a leading independent investment management firm, Fisher Investments participates in global equity and fixed income markets.

Ken Fisher's hobbies include the history of Kings Mountain, California and 19th century redwood lumbering history.

Praise for books by Kenneth Fisher as well as praise for Mr. Fisher himself:

"Much of Fisher's success is due to his career-long practice of challenging the conventional wisdom of investing." - Mary Scott, Research Magazine (from "Befriending Your Brain," Research Magazine, February 2007)

1Ken Fisher, Fisher Investments: The Extended 2011 IA25 Profile

2 Based on countries' official languages and GDP reported by the IMF, as of April 2013

3 As of 03/31/21. Includes Fisher Investments and its subsidiaries.

4 As of 03/31/21. Includes Fisher Investments and its subsidiaries.

Of course! I can’t say it enough—the only way to make money in the market is by knowing what others don't. My firm, Fisher Investments, manages billions for individuals and institutions—and I only make market bets when I’m pretty sure I know something unique. The Three Questions help me do that. Most professionals want you to think this is very hard, but it isn’t. You just need to think like a scientist. The Three Questions help you do that.
The Three Questions can help you pick better stocks, but so what? You don’t need to pick the best stocks to make money in the market. In the book I show you why.
The Three Questions are really just one question: What do you know that others don’t? But that one question doesn’t give you something to act on. The Three Questions gives you a process to get at what you can know that others don’t.
This book pays homage to the most holy of “isms”—Capitalism. If you are not already a healthy fan of Capitalism, I hope the book will convert you.

First, the market truths I share are simply a demonstration of the Questions. Learning to use the Questions will help much more than reading about a few cute tricks I know. Learn to use the Questions, and you’ll be able to keep finding new truths on your own forever. There’s your advantage.

Second, no! The point of the Three Questions is constant innovation. If what I know is good and true, others will find out eventually, whether I clue them in or not. But I’ll already have moved on because I use the Three Questions to keep innovating. And you can do it too.

I hope fewer investors will treat investing as a craft, and start approaching it as a science. If we all become scientists, who knows where we can go! It’ll be exciting to see. But knowing what I know about investors, I know that evolution will take a very long time. Which is good news, because those of us who think like scientists will have a distinct advantage over everyone else!