The Only Three Questions that Count: Investing by Knowing What Others Don't

Comments from investors abound, particularly in periods of heightened market volatility—many feel they have nowhere to turn for investment guidance. But with The Only Three Questions That Count: Investing by Knowing What Others Don't, investors can gain insight into the mind and thinking process of Ken Fisher, founder and CEO of Fisher Investments, one the largest independent money management firms in the US.

The Only Three Questiosn That Count

 

In The Only Three Questions That Count, Ken Fisher outlines three core questions he recommends investors ask to help improve their investment decision-making and walks readers through reasoning each one. For example, Ken asks readers, "What do you believe that's actually false?" He continues on by citing examples of long-held investing myths—from debt is bad for stocks to gold is a great inflation hedge—and debunking them all with cold, hard data. You can't argue with historical proof.


 

As discussed in this book by Ken Fisher, comments and common beliefs can either be easily addressed or disproved—all it takes is asking the right questions. Not only that, but Ken Fisher also details how our brains actually work against us as investors—how years and years of evolution has primed humans for survival (and that includes avoiding risk and pain whenever reasonably possible), and how investors can work through their biological, mental constraints to ultimately become more successful in the stock market.

Reviews of Ken Fisher's Investment Book

Ken Fisher's book made best-seller status with The New York Times, The Wall Street Journal, and BusinessWeek and received many positive reviews. In the foreword, Mad Money's Jim Cramer wrote, "I believe that reading his book may be the single best thing you could do this year to make yourself a better investor... It's engaging, it's entertaining, and yeah, it's even funny!"

Some readers were disappointed. One of the most common comments was that the book was fairly long and dense. Many "hobbyist" readers didn't have the appetite for 400+ pages of detailed discussion and technical analysis. We are sympathetic to these reader comments.  However, investing is a complex subject and it's challenging to capture 30 years of investment experience in a single book.

For more press clippings and reviews of Ken Fisher's The Only Three Questions That Count, click here.

Reviews of Ken Fisher's Book

"[Ken Fisher's] new book, an illuminating and enjoyable read, is a tutorial on how to beat the market by thinking like a scientist: with an open, inquisitive mind."
--Andrew Pitts, Money Observer,1/22/07

"This book is quite simply the single best tome on investing that I have read in years."
--Norm Conley, TheStreet.com, 1/15/07

"In an increasingly unquestioning world, Mr. Fisher has a refreshingly contrarian take on pretty much every subject you care to mention."
--Steve Johnson, Financial Times, 1/15/07

"Ken Fisher, who's one of the finest investment and financial pundits on the planet, puts his investment success down to the questions he asks of himself."
--Alan Steel, The Scotsman, 1/13/07

"But what [Ken Fisher's] really best at is stirring the pot, and he has done it well in his latest book . . . which takes many of the beliefs that people hold about the stock market and trashes them."
--Derek DeCloet, The Globe and Mail, 12/16/06

"Fisher's book is great, in real terms. Everyone should read it."
--George Gilder, Gilder Technology Report, 12/14/06

"Here's [an investment book] you're going to want to read. And when you're done, you're going to want to read it again."
--Don Luskin, SmartMoney, 10/27/06